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Forbes magazine reported in a recent study: “In 2008, Wells Fargo made a second attempt to leverage online chat to drive sales, and happily, this time the results have been crystal clear.
High customer satisfaction scores and a double-digit increase in converted shoppers have shown the value once and for all of this technology.” The key is that customers have someone who can immediately walk them through a sale if they become confused or have a question that can make or break a sale.
The report goes on to say: “62% reported being more likely to purchase from the site again.
There are plenty of great options when it comes to live chat software, so choose the program that offers the best interface and simplest integration into your website. About the Author: This guest post is written by Lior Levin, a marketing professional who advises for a neon sign store that provides custom made neon signs, and who also works for a psd to html company.
The report by E-Marketer found: “Almost two in 10 live chat respondents did more than 75% of their holiday shopping online, compared with 14% of those who did not chat.